# Ad radar: Klarna (klarna.com)

Week to 2026-10-22. First digest: new and stopped ads are read from the libraries' first and last shown dates (last 7 days).

**30 active ads** on 3 of 3 libraries · **27 new** · **11 stopped** · 39 third-party ads naming the brand or linking to it

| Library | Active | Listed | New | Stopped | First seen | Last seen | Top formats |
|---|---:|---:|---:|---:|---|---|---|
| [Google Ads Transparency](https://adstransparency.google.com/?region=anywhere&domain=klarna.com) | 11 | 11+ | 0 | 0 | 2026-07-13 | 2026-10-22 | text (10), video (1) |
| [LinkedIn Ad Library](https://www.linkedin.com/ad-library/search?accountOwner=Klarna) | 0 | 6 | 0 | 0 |  |  | image (6) |
| [TikTok Ad Library (EU)](https://library.tiktok.com/ads?region=all&adv_name=Klarna&query_type=1) | 19 | 50+ | 27 | 11 | 2026-10-07 | 2026-10-21 | video (19) |

Google reports 105,900-208,100 ads in total for Klarna INC, Klarna Technologies AS.

## Where and how

- **Formats:** video (20), text (10), image (6)
- **Countries:** GB (19), US (8), NO (3)
- **Landing pages:** klarna.com (11)

## Most-used messages

- [6 ads, LinkedIn](https://www.linkedin.com/ad-library/detail/1486566354): "Talk to our team today · Zip is leaving New Zealand but your customers still want to pay in instalments. Switch to Klarna and keep your checkout conversion; plus reach millions of shoppers in the K..."

## New this week

- [TikTok · video · 2026-10-21 to 2026-10-21 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879693117972866)
- [TikTok · video · 2026-10-21 to 2026-10-21 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879656818894241)
- [TikTok · video · 2026-10-21 to 2026-10-21 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879656818437217)
- [TikTok · video · 2026-10-20 to 2026-10-21 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879541496865058)
- [TikTok · video · 2026-10-20 to 2026-10-21 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879592930015393)
- [TikTok · video · 2026-10-20 to 2026-10-21 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879592929859649)
- [TikTok · video · 2026-10-20 to 2026-10-20 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879583868056610)
- [TikTok · video · 2026-10-20 to 2026-10-20 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879579746457122)

## Stopped this week

- [TikTok · video · 2026-10-16 to 2026-10-17 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879221036725362)
- [TikTok · video · 2026-10-16 to 2026-10-17 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879238453286978)
- [TikTok · video · 2026-10-17 to 2026-10-17 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879249941969106)
- [TikTok · video · 2026-10-17 to 2026-10-17 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879307024535730)
- [TikTok · video · 2026-10-15 to 2026-10-16 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879068191837649)
- [TikTok · video · 2026-10-15 to 2026-10-16 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879146141835282)
- [TikTok · video · 2026-10-15 to 2026-10-15 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879072026872850)
- [TikTok · video · 2026-10-15 to 2026-10-15 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879120907192434)

## Longest-running active ads

- [Google · text · 2026-07-13 to 2026-10-22 · klarna.com · US](https://adstransparency.google.com/advertiser/AR05325035143755202561/creative/CR14049566391539859457)
- [Google · text · 2026-07-14 to 2026-10-22 · klarna.com · US](https://adstransparency.google.com/advertiser/AR05325035143755202561/creative/CR08537163746173255681)
- [TikTok · video · 2026-10-10 to 2026-10-21 · GB](https://library.tiktok.com/ads/detail/?ad_id=1878652356123954)
- [TikTok · video · 2026-10-16 to 2026-10-18 · GB](https://library.tiktok.com/ads/detail/?ad_id=1879238457017490)

## Other advertisers using the brand

- Google: 39 ads by Pricerunner Sweden AB (37), Precis Digital Syd AB (2)

## Notes

- Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.
- Google archives most text ads as images, so their copy is not part of the themes.
- LinkedIn shows dates only for ads that ran in the EU: 6 LinkedIn ads are listed without dates.
- TikTok Ad Library (EU): the sample read the first 50 ads of the search, so counts are lower bounds.
- TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only.

_Advertiser-level data from the public Google, LinkedIn and TikTok ad libraries. Ads by individual creators are counted without names. Arcadium Data._