{
  "version": 1,
  "brand": {
    "name": "HelloFresh",
    "domain": "hellofresh.com",
    "slug": "hellofresh",
    "vertical": "E-commerce"
  },
  "asOf": "2026-10-22",
  "basis": "library-dates",
  "previousAsOf": null,
  "windowDays": 7,
  "countriesFilter": [],
  "totals": {
    "activeAds": 85,
    "newAds": 0,
    "stoppedAds": 0,
    "platformsWithAds": 3,
    "thirdPartyAds": 1
  },
  "platforms": [
    {
      "platform": "google",
      "label": "Google Ads Transparency",
      "libraryUrl": "https://adstransparency.google.com/?region=anywhere&domain=hellofresh.com",
      "fetched": 50,
      "capped": true,
      "ownAds": 49,
      "activeAds": 49,
      "undatedAds": 0,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": {
        "min": 10041,
        "max": 20041
      },
      "firstSeen": "2023-06-22",
      "lastSeen": "2026-10-22",
      "formats": [
        {
          "key": "text",
          "count": 41
        },
        {
          "key": "image",
          "count": 7
        },
        {
          "key": "video",
          "count": 1
        }
      ],
      "countries": [
        {
          "key": "US",
          "count": 43
        },
        {
          "key": "PL",
          "count": 3
        },
        {
          "key": "DE",
          "count": 2
        },
        {
          "key": "PH",
          "count": 2
        },
        {
          "key": "ES",
          "count": 1
        },
        {
          "key": "IE",
          "count": 1
        }
      ],
      "landingPages": [
        {
          "key": "hellofresh.com",
          "count": 49
        }
      ],
      "advertiserAccounts": [
        "Grocery Delivery E-Services USA Inc.",
        "HelloFresh SE"
      ],
      "thirdParty": {
        "ads": 1,
        "advertisers": [],
        "withheld": 1
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "linkedin",
      "label": "LinkedIn Ad Library",
      "libraryUrl": "https://www.linkedin.com/ad-library/search?accountOwner=HelloFresh",
      "fetched": 50,
      "capped": true,
      "ownAds": 50,
      "activeAds": 8,
      "undatedAds": 8,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": null,
      "firstSeen": "2026-04-28",
      "lastSeen": "2026-10-22",
      "formats": [
        {
          "key": "image",
          "count": 16
        }
      ],
      "countries": [
        {
          "key": "DE",
          "count": 8
        },
        {
          "key": "IE",
          "count": 2
        },
        {
          "key": "LT",
          "count": 1
        }
      ],
      "landingPages": [
        {
          "key": "partner.hellofresh.de/media-kooperationen",
          "count": 8
        }
      ],
      "advertiserAccounts": [
        "HelloFresh"
      ],
      "thirdParty": {
        "ads": 0,
        "advertisers": [],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    },
    {
      "platform": "tiktok",
      "label": "TikTok Ad Library (EU)",
      "libraryUrl": "https://library.tiktok.com/ads?region=all&adv_name=HelloFresh&query_type=1",
      "fetched": 50,
      "capped": true,
      "ownAds": 50,
      "activeAds": 28,
      "undatedAds": 0,
      "newAds": 0,
      "stoppedAds": 0,
      "reportedAds": null,
      "firstSeen": "2026-09-14",
      "lastSeen": "2026-10-21",
      "formats": [
        {
          "key": "video",
          "count": 24
        },
        {
          "key": "image",
          "count": 4
        }
      ],
      "countries": [
        {
          "key": "DE",
          "count": 28
        }
      ],
      "landingPages": [
        {
          "key": "hellofresh.de/pages/cook-this-big-idea",
          "count": 28
        }
      ],
      "advertiserAccounts": [
        "HelloFresh SE"
      ],
      "thirdParty": {
        "ads": 0,
        "advertisers": [],
        "withheld": 0
      },
      "creatorAdsDropped": 0,
      "error": null
    }
  ],
  "formats": [
    {
      "key": "text",
      "count": 41
    },
    {
      "key": "image",
      "count": 27
    },
    {
      "key": "video",
      "count": 25
    }
  ],
  "countries": [
    {
      "key": "US",
      "count": 43
    },
    {
      "key": "DE",
      "count": 38
    },
    {
      "key": "IE",
      "count": 3
    },
    {
      "key": "PL",
      "count": 3
    },
    {
      "key": "PH",
      "count": 2
    },
    {
      "key": "ES",
      "count": 1
    },
    {
      "key": "LT",
      "count": 1
    }
  ],
  "landingPages": [
    {
      "key": "hellofresh.com",
      "count": 49
    },
    {
      "key": "hellofresh.de/pages/cook-this-big-idea",
      "count": 28
    },
    {
      "key": "partner.hellofresh.de/media-kooperationen",
      "count": 8
    }
  ],
  "themes": [
    {
      "label": "meal kit",
      "keywords": [
        "people",
        "meals",
        "price",
        "week"
      ],
      "ads": 11,
      "examples": [
        "https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR04970123553497153537",
        "https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR17192839650226470913"
      ]
    },
    {
      "label": "kostenlos herunterladen",
      "keywords": [
        "entscheider",
        "fur",
        "sampling",
        "zeigt"
      ],
      "ads": 7,
      "examples": [
        "https://www.linkedin.com/ad-library/detail/1585641714",
        "https://www.linkedin.com/ad-library/detail/1585503304"
      ]
    },
    {
      "label": "team",
      "keywords": [
        "benefits",
        "business",
        "career",
        "corporate"
      ],
      "ads": 7,
      "examples": [
        "https://www.linkedin.com/ad-library/detail/1478343513",
        "https://www.linkedin.com/ad-library/detail/1478393303"
      ]
    }
  ],
  "topMessages": [
    {
      "text": "Genieße HelloFresh, frisch, abwechslungsreich und lecker!",
      "ads": 28,
      "platforms": [
        "tiktok"
      ],
      "example": "https://library.tiktok.com/ads/detail/?ad_id=1876593009109009"
    },
    {
      "text": "HelloFresh Mobile! HelloFresh Meal Kit Delivery - America's #1 Meal-Kit - Quick-Prep Meal Kits Delivered HelloFresh takes the hassle out of cooking at home. Make stress-free recipes every night.",
      "ads": 2,
      "platforms": [
        "google"
      ],
      "example": "https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR04970123553497153537"
    },
    {
      "text": "HelloFresh Meal Kit - Two Meals for Two People Per Week · HelloFresh Meal Kit - Two Meals for Two People Per Week [Price] HelloFresh",
      "ads": 2,
      "platforms": [
        "google"
      ],
      "example": "https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR17192839650226470913"
    }
  ],
  "newAds": [],
  "stoppedAds": [],
  "evergreen": [
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR00394179247884730369",
      "format": "image",
      "firstShown": "2023-06-22",
      "lastShown": "2026-10-22",
      "landingDomain": "hellofresh.com",
      "countries": [
        "US"
      ],
      "text": "HelloFresh Meal Kit - Two Meals for Two People Per Week · HelloFresh Meal Kit - Two Meals for Two People Per Week [Price] HelloFresh"
    },
    {
      "platform": "google",
      "url": "https://adstransparency.google.com/advertiser/AR00930880903813529601/creative/CR04553260083651280897",
      "format": "text",
      "firstShown": "2025-07-30",
      "lastShown": "2026-10-22",
      "landingDomain": "hellofresh.com",
      "countries": [
        "US"
      ],
      "text": "HelloFresh Mobile! HelloFresh: Get 50% Off - America's #1 Meal-Kit - HelloFresh Meal Kit Delivery Meet your health goals with our biggest menu. Choose from 1..."
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1467130684",
      "format": "image",
      "firstShown": "2026-07-15",
      "lastShown": "2026-10-22",
      "landingDomain": "partner.hellofresh.de",
      "countries": [
        "DE",
        "IE",
        "LT"
      ],
      "text": "👉 Produktlaunch-Leitfaden für FMCG-Marken · 🎯 Die falsche Kanalwahl kostet dich beim Produktlaunch mehr als nur Budget. Wer In-Home Sampling und POS-Promot..."
    },
    {
      "platform": "linkedin",
      "url": "https://www.linkedin.com/ad-library/detail/1467044134",
      "format": "image",
      "firstShown": "2026-07-15",
      "lastShown": "2026-10-22",
      "landingDomain": "partner.hellofresh.de",
      "countries": [
        "DE"
      ],
      "text": "👉 Produktlaunch-Leitfaden für Marketing- und Trade-Entscheider · 🚀 Dein nächster Produktlaunch verdient die richtige Kanalstrategie. Wer In-Home Sampling u..."
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1876328933063954",
      "format": "video",
      "firstShown": "2026-09-14",
      "lastShown": "2026-10-21",
      "landingDomain": "hellofresh.de",
      "countries": [
        "DE"
      ],
      "text": "Genieße HelloFresh, frisch, abwechslungsreich und lecker!"
    },
    {
      "platform": "tiktok",
      "url": "https://library.tiktok.com/ads/detail/?ad_id=1876328938804418",
      "format": "video",
      "firstShown": "2026-09-14",
      "lastShown": "2026-10-21",
      "landingDomain": "hellofresh.de",
      "countries": [
        "DE"
      ],
      "text": "Genieße HelloFresh, frisch, abwechslungsreich und lecker!"
    }
  ],
  "notes": [
    "Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.",
    "LinkedIn Ad Library: the sample read the first 50 ads of the search, so counts are lower bounds.",
    "LinkedIn shows dates only for ads that ran in the EU: 8 LinkedIn ads are listed without dates.",
    "TikTok Ad Library (EU): the sample read the first 50 ads of the search, so counts are lower bounds.",
    "TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only."
  ]
}