# Ad radar: Allbirds (allbirds.com)

Week to 2026-10-22. First digest: new and stopped ads are read from the libraries' first and last shown dates (last 7 days).

**51 active ads** on 2 of 3 libraries · **0 new** · **0 stopped**

| Library | Active | Listed | New | Stopped | First seen | Last seen | Top formats |
|---|---:|---:|---:|---:|---|---|---|
| [Google Ads Transparency](https://adstransparency.google.com/?region=anywhere&domain=allbirds.com) | 50 | 50+ | 0 | 0 | 2022-03-18 | 2026-10-22 | image (23), text (23), video (4) |
| [LinkedIn Ad Library](https://www.linkedin.com/ad-library/search?accountOwner=Allbirds) | 1 | 2 | 0 | 0 | 2025-09-05 | 2026-10-22 | follow company (1), job (1) |
| [TikTok Ad Library (EU)](https://library.tiktok.com/ads?region=all&adv_name=Allbirds&query_type=1) | 0 | 0 | 0 | 0 |  |  |  |

Google reports 1,000-2,000 ads in total for Allbirds Inc.

## Where and how

- **Formats:** image (23), text (23), video (4), follow company (1), job (1)
- **Countries:** US (51), HR (3), MX (3), AE (1), AF (1), AL (1), AM (1), AR (1), AT (1), AU (1)
- **Landing pages:** allbirds.com (50)

## Message themes

- **women** (6 ads): canvas · [example 1](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR06268285046575071233) [example 2](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR11590826223080570881)
- **men** (4 ads) · [example 1](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR08897938628215308289) [example 2](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR15233988732483796993)
- **comfort** (3 ads): easy, breathable, comfortable, light · [example 1](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR03339972392792358913) [example 2](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR16773970937459507201)
- **anytime** (2 ads) · [example 1](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR04131033419423416321) [example 2](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR11213605060858609665)

## Most-used messages

- [2 ads, Google](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR02931031144742780929): "-30% Allbirds Wool Slipper,…"
- [2 ads, Google](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR06268285046575071233): "Allbirds Women's Canvas…"

## Longest-running active ads

- [Google · text · 2022-03-18 to 2026-10-22 · allbirds.com · US](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR04245884615899742209)
- [Google · text · 2023-09-14 to 2026-10-22 · allbirds.com · US](https://adstransparency.google.com/advertiser/AR01371945870127267841/creative/CR08189780288692289537)
- [LinkedIn · job · 2025-09-05 to 2026-10-22 · US IN GB CA PK FR](https://www.linkedin.com/ad-library/detail/856870716)

## Notes

- Google Ads Transparency: the sample read the first 50 ads of the search, so counts are lower bounds.
- LinkedIn shows dates only for ads that ran in the EU: 1 LinkedIn ads are listed without dates.
- TikTok publishes ads shown in the EU/EEA, Switzerland, the UK and Turkey only.

_Advertiser-level data from the public Google, LinkedIn and TikTok ad libraries. Ads by individual creators are counted without names. Arcadium Data._